Plastic Surgery

Plastic Surgery – Aesthetic Medicine Experts

Plastic Surgery practices are unique. When it comes to selecting an aesthetic medicine physician, patients are not only seeking a skilled, board-certified surgeon. They want a doctor who is prominent in their field, and who has an image and personality they feel they can trust.

The relationship between a plastic surgeon and their patient is highly personal, which is why patients conduct a lot of research before reaching out to a plastic surgeon to schedule a consult.

A Fine Balance of Art & Science

Plastic surgery requires a fine balance of artistry and science. As such, aesthetic medicine physicians want to focus on their craft more than administration, marketing or customer service training. However, to run a successful plastic surgery practice, you must have exceptional marketing, exemplary customer service, and highly optimized operations.

3 Questions to Ask Yourself

1. What does your marketing say about you and your practice?
2. What are patients experiencing when they interact through any mode of communication?
3. Are your operations optimized so your practice runs efficiently and profitably?

The Challenge of Marketing Your Practice

Patients see you long before you will ever see them. In fact, many patients will research you without ever coming into your practice. The key is to differentiate yourself from the ever increasing competition so that a higher percentage of patients contact you.

One key challenge we find in marketing plastic surgery practices is that many doctors seem to copy one another. From the patient perspective, it can be very difficult to differentiate between several options.

Clearly, many patients rely on reviews and referrals to determine who they will trust. However, we know from experience that other patients make decisions based on strong marketing campaigns that educate and build trust.

Our recommendation is to customize your approach in a way that educates the patients while building a strong sense of trust around your image as a surgeon. The better your patient can relate to your branding and marketing, the better the chances they will reach out for a consultation.

Your Team Will Make or Break You

How well your team handles every interaction with your patients will make or break your practice. Whether it’s email, on the phone, or in the office, you cannot afford to have anyone on your team that either lacks training or the desire to provide an exceptional experience to your patients.

To take it one step further, the goal is to have a team that is exceptional at caring for your patients, while consulting patients at every touch point to get more services, procedures and surgeries. By turning your team into brand advocates, you will differentiate yourself from the competition.

Efficiency Leads to Better Care & Higher Profits

For you to focus on your craft, you cannot be bogged down with administrative or operational issues. Your team must know how to manage the day-to-day operations while also providing the support you need while caring for patients.

It is imperative your team knows how to manage your software, data, phone systems, vendors, and all other administrative aspects while keeping an eye on cost control.

They must at the same time understand how to keep your day moving, so your patients get the best care possible.

Meet Our Expert in Plastic Surgery Practices

Our Services

Finance & Operations

With our team of experienced healthcare administrators, we know how to keep your practice running smoothly and efficiently. From practice assessments and financial reporting to internal processes and clinic forms, we have the expertise to guide you.

Vendor Relationship Management

Managing your vendor relationships will open doors to greater support, and you will get more opportunities to brand yourself in your market. In managing your vendor relationships properly, you will also get the industry best pricing while receiving exceptional service.

Staff Training & Development

Plastic Surgery practices absolutely must provide exceptional customer service. This begins with who you hire, how you train them, and how you develop them professionally over time. The right team will help you take your practice to the next level.

Let our team help you with recruiting strategies, customer service training, patient consultation training, and administrative structure.

Referral Management

Are you taking advantage of all referral opportunities? Are you leveraging the referrals you send to other providers as opportunities to build a relationship?

Tracking your referral sources and finding new ones is an important part of your overall branding.

Branding

Your brand is your identity. You need to anchor your name into the terms for which you want to be known. The services and products you offer must become synonymous with your identity.

Omni-Channel Marketing

The marketing methods of 10 years ago simply don’t work anymore, yet you will see many plastic surgeons still using the same tactics time and again.

You need to implement an Omni-Channel Marketing plan to conquer your market. That means every touch point anyone has with your name, your brand, your location, your person provides an optimized experience unique to each channel of marketing.

Website Design & Development

Many Plastic Surgeons have aesthetically beautiful websites with poor optimization, or they simply don’t convert well. What good is it to have a fancy website that doesn’t help you rank in online searches? Worse yet, what good is it to have a website that doesn’t convert?

To succeed online, you need a modern website that provides your patients with an exceptional user experience. Your goal is simple: You want your website to act as your own WebMD for your specialty in your market.

Medical SEO

Many Plastic Surgeons think they have a strong online presence, and they’re often surprised when we show them that they are not dominating the search results in their market.

Dominating the search results will gain you prominence, and it will bring more patients into your practice. Patients want the best doctor, and they equate online search results with a hierarchical ranking.

Do you really know how well you are showing up online?

Read our article on 7 Areas to Focus Your Medical SEO in 2018.